"IDBGL Logo" - Brand Identity

Project Description The main goal of this project was to develop a unique visual identity for City Tech's video game department, starting from scratch. A key component of this identity was the creation of a logo that would be visually striking, playful, and colorful, while also being versatile enough to be used across various mediums such as merchandise, marketing materials, and digital platforms. The logo was meticulously crafted using Adobe Illustrator, employing a street-inspired sketch style and a vibrant yet carefully curated color palette. In addition to the primary logo, a black-and-white pattern was designed to be used on items like envelopes and business cards, ensuring a cohesive and professional look across all branded materials.